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<title>行動経済学がIBD診療を変える | 株式会社文光堂</title>


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<meta name="description" content="IBD（炎症性腸疾患）診療で最後に向き合うのは「人」だ――．医学的に最適と思われる治療を勧めても患者さんが首を縦に振らないのはなぜ？ その答えを行動経済学で紐解きます．患者さんの認知バイアスに対し，対話のテクニックや意思決定をサポートする問診票，個別化治療へのアプローチなど，真に「最適」な治療選択へ導く「最強」戦術を詳しく紹介．どうすれば患者さんの不安を理解し，ともに意思決定できるのか．迷える医療">

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	<section class="book">

		<h1 class="catchCopy">“合理的”な意思決定はなぜ難しい？ 行動経済学を知ればIBD診療はもっと面白くなる！</h1>
		

		<h1 class="title">行動経済学がIBD診療を変える<span class="version"></span></h1>
		<h2 class="subTitle">「最適」な治療選択へ導く「最強」戦術</h2>

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					著：北畑翔吾
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				<ul class="property"><li class="disc">A5判・200頁・2色刷</li><li class="disc">ISBN&nbsp;978-4-8306-2129-1</li><li class="disc">2026年10月28日発行予定</li></ul>

				
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			<article id="description" class="description">
				
		<div class="headers"><h3 class="current content">内容</h3><h3 class="indexes">主要目次</h3></div><section class="current content">IBD（炎症性腸疾患）診療で最後に向き合うのは「人」だ――．医学的に最適と思われる治療を勧めても患者さんが首を縦に振らないのはなぜ？ その答えを行動経済学で紐解きます．患者さんの認知バイアスに対し，対話のテクニックや意思決定をサポートする問診票，個別化治療へのアプローチなど，真に「最適」な治療選択へ導く「最強」戦術を詳しく紹介．どうすれば患者さんの不安を理解し，ともに意思決定できるのか．迷える医療者の羅針盤となる一冊です．</section><section class="indexes">Chapter 0　プロローグ<br>Chapter 1　なぜ行動経済学がIBD診療で役に立つ？ SDMの実現手段としての行動経済学<br>Chapter 2　知っておきたい！ IBD診療の現場でよく遭遇する認知バイアス<br>Chapter 3　明日からの診察で活きる！ 患者説明・対話で使えるテクニック<br>Chapter 4　治療選択の「ズレ」を防ぐ！ 個別化治療を導くCOVE approach<br>Extra Chapter 1　絶対に身につけたいIBD診療スターターキット<br>Final Chapter　エピローグ<br>あとがき<br>索引</section></article>
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